Working at Yieldbot
We’re adding more developers to our team and pushing things to the next level. If you like seriously interesting and challenging work in the areas we’re looking for help in, you should be talking to...
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Relevant News “The enemies of advertising are the enemies...
Relevant News“The enemies of advertising are the enemies of freedom.” - David OgilvyExciting news for Yieldbot and lovers of relevance today as we’re announcing a new Series A round of funding led by...
View ArticleRealtime Kills Everything
Our first ad campaigns are live and the results are exciting. The campaign ran on a premium publisher in the women’s lifestyle vertical and beat the publisher’s control group on Click- Through-Rate...
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Development as Ops Training It’s become failrly well...
Development as Ops Training It’s become failrly well understood that “Dev” and “Ops” are no longer separate skill sets and are combined into a role called “DevOps”. This role has become one of the...
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Introducing Pascalog (Shared under Creative Commons...
Introducing Pascalog(Shared under Creative Commons Attribution-ShareAlike license: Flikr user Timitrius)Today, the dev team at Yieldbot is excited to announce plans to open source one of our prized...
View ArticleThe Future of Marketing and Advertising Belongs to Software
Since day 1 I’ve described what we are building as ”a web technology for marketing and advertising - not an advertising and marketing technology for the web.” Of course it’s a play on words but the...
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Measure Twice, Cut (over) Once
This past weekend we did a deploy at Yieldbot unlike any other we’ve done before.At its completion we had:upgraded from using Python 2.6 to 2.7.3;reorganized how our realtime matching index is...
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Redefining Premium Content Towards CPM ZeroSay Goodbye to...
Redefining Premium Content Towards CPM ZeroSay Goodbye to HollywoodWhen Ari Emanuel, co-CEO of talent agency William Morris Endeavor said that Northern California is just pipes and needs Premium...
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Proving Display Can Perform Better than Search What more can we...
Proving Display Can Perform Better than Search What more can we say here. The numbers speak for themselves.Yieldbot Conversion Rate: 35.59% G2Yieldbot Conversion Rate: 26.04% G3Google CPC Conversion...
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The Missing “Why” for Publishers During my time at...
The Missing “Why” for PublishersDuring my time at The Wall Street Journal Digital Network, one problem we did not have, at least in aggregate, was traffic. The Network was one of the largest players...
View ArticleWhat If (First Party Data Told You) Everything You Thought About Online...
Now that we have a few months and over a billion ad match decisions on referrer data at Yieldbot we’re seeing some very interesting performance results. Segmenting performance metrics by referrer...
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Doing Production Deploys with git
At Yieldbot we follow a schedule of daily (or more) releases per day, coordinated by Chef with git smack in the middle.To start, like many we’re happy users of GitHub for coordinating our code...
View ArticleThe Databases of Yieldbot
Last night we held our first Yieldbot Tech Talks meetup, where we went into detail about the technologies that we use for data handling and storage in various parts of our platform.MongoDB excelled as...
View ArticleDriving Traffic – The Publisher Panacea
The dream of web banners and selling impressions to large brand budgets is over. The value of audience data has surpassed the value of the ad impression. With this backdrop the future for publishers is...
View ArticleData as a Currency
This past week was Advertising Week in New York and Yieldbot did a session with our friends @bitly during the AdMonsters OPS event titled “Data as a Currency.” The main portion of our presentation was...
View ArticleAn Amazing Search Insider Summit with One Thing Missing
I have recently returned from arguably the most in depth, interesting and well attended event involving the search industry Mediapost’s Search Insider Summit. After spending the past nine months...
View ArticleYieldbot 2012 Review
2012 was a huge year of progress at Yieldbot. We started off the year by taking our second round of funding in February from true VCs that didn’t need to see “traction” before making their bet. With...
View ArticleWhy Yieldbot Built Its Own Database
About a year ago we made the decision to switch over all of our configuration to a new database technology that we would develop in-house, which we ended up calling HeroDB.The motivating principle...
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Yieldbot Appoints Media Pioneer Cathleen Black to its Board of Directors
Black will advise Yieldbot on its strategic direction as the Company continues to grow its real-time consumer intent marketplace for advertisers and premium publishers.NEW YORK, New York – March 27,...
View ArticleYieldbot is First New Marketing Channel to Perform as well as Search
I know…that’s a pretty bold statement. But it’s true. Buried in our press release about Cathie Black joining our board were the quotes every marketing technology since 2004 or so has been hoping to...
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